Start with the situation, or the team that needs the answer.
The same intelligence can lead to a market decision, an account action, a campaign, a cleaner system or a better-prepared team. Choose the closest starting point.
Find and prioritise the right market or accounts
We define the addressable market, qualify it against your criteria, score and tier it, map the buying groups and verify the contacts, delivered ready for your CRM.
- TAM & market entry
- Lookalikes
- Custom qualification
- Scoring & tiering
- Buying-group maps
- Verified emails and phone numbers
- Account routing
- CRM-ready delivery
Representative assignment: define and qualify a Nordic account universe for a workforce-analytics platform, delivered as 74 tiered accounts with buying groups and routing.
Make an existing CRM or pipeline useful again
We clean and verify what you already hold, remove duplicates, add missing stakeholders, re-check fit, re-tier, and return dormant opportunities with a current reason to re-engage.
- Cleanup
- Verification
- Duplicates
- Missing stakeholders
- Current fit
- Re-tiering
- Dormant-opportunity priority
- Triggers & routing
- Reactivation material
Representative assignment: re-qualify 6,000 dormant CRM records, returning 900 with a current reason to re-engage and an assigned owner.
Know when an account, customer or competitor changes
We watch a defined set across hiring, technology, leadership, commercial activity, executive activity and champion movement, and convert each change into interpretation, impact, action and communication.
- Hiring
- Technology
- Leadership
- Commercial activity
- Executive activity
- Champion movement
- Interpretation
- Impact & action
Representative assignment: monitor 40 target accounts and their executives, delivering a monthly brief plus same-week alerts on the developments that change priority.
Prepare strategic accounts, meetings or field visits
We research the account and the people in it, map the buying group, prepare the meeting, recommend the channel, assign the seller and draft the first move.
- Account intelligence
- Person intelligence
- Buying groups
- Meeting preparation
- Channel recommendation
- Seller assignment
- First-move material
Representative assignment: prepare the ten accounts a field team will visit next quarter, each with a buying-group map, meeting brief and first-move drafts in the CRM.
Build the right audience for an event
We build the company and person universe around the commercial purpose, qualify and prioritise it, give every invitation a rationale and an owner, and prepare the copy, page and follow-up.
- Company / person universe
- Qualification
- Prioritisation
- Invitation rationale
- Ownership
- Invitation copy
- Landing-page & booking
- Post-event structure
Representative assignment: build the invite universe for an executive dinner, delivering 120 qualified attendees with a rationale and owner for each invitation.
Turn market activity into campaigns and content
We research what your market is working on, hiring for and arguing about, identify the themes and the account segments, and turn them into a narrative, a campaign direction and working copy where scoped.
- Audience intelligence
- Market themes
- Account segments
- Narrative
- Campaign direction
- Content briefs
- Working copy (where scoped)
Representative assignment: research an emerging market theme, identify the 30 accounts it affects now, and deliver the narrative and campaign brief to act on it.
Leadership & strategy
What they need to know
- Where the market is moving
- How competitors behave
- Which opportunities are real
What lands in their workflow
- Decision briefs with options and evidence
- Recurring market briefings
- Recommendations with an owner
What they can do next
- Set priority with reasoning attached
- Direct spend and headcount
- Answer or ignore a competitor move
Sales
What they need to know
- What is happening inside target accounts
- Who sits in the buying group
- Why now, in this account
What lands in their workflow
- Account briefs and buying-group maps
- Verified emails and phone numbers in the CRM
- Meeting prep and first-move drafts
What they can do next
- Open the account with context
- Run a prepared meeting
- Prioritise the pipeline that matters
Marketing
What they need to know
- What the market is actually working on
- Which themes are spreading
- Which accounts are affected
What lands in their workflow
- Audience segments
- Narrative and campaign briefs
- Working copy where scoped
What they can do next
- Brief content with evidence
- Target a campaign at real accounts
- Time a message to a market moment
Revenue operations
What they need to know
- Which records are current and which are not
- How accounts should be classified and tiered
- What should trigger routing
What lands in their workflow
- Enriched, de-duplicated CRM records
- ICP classification and tiering
- Routing rules and signal capture
What they can do next
- Trust the pipeline data again
- Route inbound to the right owner
- Report on a clean base
Customer success
What they need to know
- What is changing inside important customers
- Where risk and expansion are forming
- Which stakeholders have moved
What lands in their workflow
- Customer monitoring items
- Stakeholder movement alerts
- Recommended conversations
What they can do next
- Reach out before the scheduled review
- Flag risk early
- Open an expansion conversation
Product
What they need to know
- The category and how it is moving
- What competitors ship and claim
- What buyers say they need
What lands in their workflow
- Category and competitor research
- Gap analysis
- Buyer-need summaries
What they can do next
- Position a decision against evidence
- Prioritise the roadmap
- Brief go-to-market early
Extend your team with a dedicated intelligence capability.
Schedule a working session to define the scope, deliverables, systems and timeline. We will map the research question, the universe to cover, the decisions it needs to support and how the outputs should enter your workflow.