Research prepared for the way your team works.
Second Order delivers the evidence, interpretation, recommendation and working material required for the next action, in the systems and formats your team already uses.
What a complete intelligence item contains.
Each finding is presented with the context required to judge its importance and proceed with confidence.
What changed
The development stated clearly, with the relevant date and source.
Evidence
The source material supporting the finding, linked or cited directly.
Business relevance
Why the development matters against your market, proposition, account strategy or operating priorities.
People and account impact
The companies, stakeholders, roles and relationships affected by the development.
Confidence and limitations
The strength of the available evidence, unresolved questions and any assumptions that require validation.
Recommended response
The decision or action supported by the evidence, including priority, timing and ownership where relevant.
Prepared material and destination
The brief, message, record, script, list or workflow entry prepared for the person or system taking the next step.
Representative intelligence item
What changed, evidence, relevance, people, confidence, response and prepared material
Outputs prepared for the work in front of your team.
The research can be delivered as a structured dataset, intelligence brief, operating record, action kit or recurring workflow. The format is defined around how the output will be used.
Qualified market or account universe
Qualification, scoring, tiering, buying groups and routing
Qualified market or account universe
Market entry, territory design, account prioritisation and product launches.
- Qualification
- Scoring
- Tiering
- Buying-group maps
- Verified emails and phone numbers
- Routing
- Account rationale
CRM records, XLSX, CSV or a structured database.
Account intelligence and action kit
Context, initiatives, buying group, evidence and meeting brief
Account intelligence and action kit
Strategic accounts, ABM, meeting preparation and field visits.
- Account context
- Initiatives
- Buying-group research
- Relevant people
- Evidence
- Recommended approach
- Messages
- Call context
- Meeting brief
CRM records, PDF, DOCX, Google Docs or an account workspace.
Monitoring item or recurring briefing
What changed, evidence, relevance, impact and response
Monitoring item or recurring briefing
Accounts, customers, competitors, executives and market monitoring.
- What changed
- Evidence
- Business relevance
- Impact
- Affected people
- Recommended response
- Prepared material
CRM updates, Slack, email, dashboard, PDF or a structured database.
Decision brief
Question, evidence, analysis, implications and recommendation
Decision brief
Market, category, competitor, product and strategic business questions.
- Question
- Evidence
- Analysis
- Competing explanations
- Implications
- Recommendation
- Supporting sources
PDF, DOCX, Google Docs, presentation or an internal workspace.
CRM-ready intelligence and routing
Verified records, fit classification, scoring, signals and routing
CRM-ready intelligence and routing
CRM cleanup, enrichment, segmentation, reactivation and account ownership.
- Verified companies
- Current roles
- Verified emails and phone numbers
- Fit classification
- Custom fields
- Scoring
- Signals
- Routing
- Ownership
Salesforce, HubSpot, Pipedrive, Airtable, XLSX or CSV.
Audience, event or campaign kit
Qualified audience, context, prioritisation, themes and rationale
Audience, event or campaign kit
Executive events, webinars, campaigns, audience research and content programmes.
- Qualified audience
- Relevant people
- Research context
- Prioritisation
- Themes
- Invitation or campaign rationale
- Messages
- Ownership
CRM records, campaign platform, event workflow, PDF, XLSX, CSV or Google Docs.
Ready for the systems your team already uses.
Second Order can deliver directly into the software, workflow or file format your team can pick up immediately.
Systems of record
Salesforce
HubSpot
Pipedrive
Airtable
Research and enrichment
Clay
Google Sheets
Microsoft Excel
Sales and campaign workflows
Salesloft
Outreach
Smartlead
Instantly
HeyReach
File formats
PDF
DOCX
Google Docs
XLSX
CSV
See one assignment from brief to execution.
Follow a representative engagement through market definition, account qualification, research, recommendation and delivery into the client's workflow.
Brief, market universe and account intelligence
A representative engagement, from question to delivery
- The business brief
- The market universe
- Qualification and tiering
- A strategic account researched
- Evidence and recommendation
- Delivery into the working system
Extend your team with a dedicated intelligence capability.
Schedule a working session to define the scope, deliverables, systems and timeline. We will map the research question, the universe to cover, the decisions it needs to support and how the outputs should enter your workflow.